1 Successful students in the photo: this way you get more out of it
Almost every driving school posts nice photos of successful students on Facebook (and sometimes on Instagram). When taking these photos, don’t forget to have your school car and logo/roof sign visible in the picture as an advertisement for your driving school. A small disclaimer: we see a lot of driving schools that only post one kind of message on social media; only successful students. In the long run, this will become boring and monotonous for your followers.
So make sure that you do not only post successful students, but vary with your content. To create more reach for the ‘successful student’, we have 3 tips for you:
Important: take the photo with the student’s mobile, have him post the photo on his timeline and have the student tag your driving school in the message. This way you immediately have your driving school visible among all the student’s friends.
If you put the photo on your timeline, don’t forget to tag the student in the post, so that the photo is directly on the student’s timeline and all his friends can see your nice post.
Link a ‘call-to-action’ (an action) to your message. So don’t just place the photo on your timeline, but also include a link for a free trial lesson or sample package. This way you ensure that friends of the successful students can get in touch with you directly!
2 Ask your students for reviews
Potential buyers of a product (including a potential student looking for a driving school) search all over the internet for the experiences of others. If you don’t have reviews, it seems like you don’t exist and you reduce the chance of applications from new students. If you have a lot of positive reviews, this signals to the potential student that you are a top driving school.
Don’t hesitate to ask your students if they want to post a review or rating. A good time for this is when the student has passed, but don’t forget students in the back seat too! They often sit with the mobile in their hand for about 10 minutes and can immediately post a review while they are brought home.
The ideal channels for reviews include Google reviews: this has major advantages for your search engine position in Google. Via Facebook, the student only has to click 1-5 stars and it is arranged. The student can give a more extensive assessment via Telling Customers.
3 Sell a sample pack instead of a trial lesson
Instead of a free trial lesson, you can choose to offer a trial package for a fee. This has two major advantages: You no longer drive an hour of driving lessons for 0 euros. The student has more time to get in touch with you and therefore chooses you more often. This is wat dutch people call ”Rijschool Marketing”.
Try promoting an ‘Introduction package’ in which you offer 2 driving lessons for 50 euros, 4 driving lessons for 100 euros, or 5 driving lessons for 150 (and so on). You probably prefer to drive 2 hours for 50 euros than 1 hour for 0 euros. If this also increases the conversion on your trial lesson, this is a win-win situation. You no longer drive for free and you score more customers from the trial lessons!